Evanston, IL · Mayoral campaign
Evanston, Illinois
The platform
02Leadership built in the community.
George Pareti’s background is rooted in entrepreneurship, communications, media, community organizing and cultural development. As the founder of ForTheYouth, he has built a platform centered on emerging artists, creators and entrepreneurs while organizing events, producing media and connecting people across Chicago and Evanston.
Through his work in media, marketing, artist development and technology, George has experience leading teams, managing projects, building partnerships and turning ideas into real programs.
This campaign is an extension of that work: bringing a builder’s mindset to local government.
03What George has done
Founded + built
George founded ForTheYouth in 2022 and built it into a platform supporting emerging artists, creators and entrepreneurs through media, events and community programming.
Organized
George has organized live events, artist showcases, interviews, community activations and creative projects designed to bring people together and give young talent access to platforms and audiences.
Communicated
George has worked across social video, editorial media, interviews and public-facing communications, including social video production for The Recording Academy / GRAMMYs, media for ForTheYouth, marketing, video production and editorial storytelling.
Built partnerships
George has worked across independent artists, local businesses, media organizations, technology companies and creative teams, learning to navigate different stakeholders with different goals.
George’s experience has not come from holding elected office. It has come from building projects from the ground up, organizing people around shared goals, managing teams, communicating publicly and creating opportunities for others.
He believes those skills can translate into local government: listening first, building coalitions, communicating clearly and turning ideas into action.
03Values
01
Good leadership starts by listening to residents before deciding what needs to change.
02
George's background is rooted in building organizations, projects and programs from nothing.
03
Much of his work has involved connecting artists, businesses, creators and organizations that otherwise may not have met.
04
Government should explain what it is doing in language residents can actually understand.
03Transferable skills
These are not the same as government experience. They are leadership skills George believes carry over to serving the city.
What George has done
How it applies to city leadership
Building ForTheYouth
Creating organizations, setting priorities and managing teams
Organizing events
Coordinating stakeholders, logistics and community participation
Media + communications
Making complicated information understandable and accessible
Creator + business partnerships
Working across different interests and finding common ground
Managing creative projects
Taking ideas from concept through execution
Supporting emerging artists
Identifying local talent and creating opportunities for residents
04Built outside City Hall
“I've spent my career building things, telling stories and creating opportunities for other people.”
012022 — Present
Founder
Founded a multimedia platform focused on emerging artists, creators and entrepreneurs.
Learn more02GRAMMY Week
Social Video Production
Produced social content during GRAMMY Week, including work on Signed in Sound.
03
Co-Founder / Marketing
Marketing, creator outreach and artist relations for a platform serving independent artists.
04
Communications + IT
Worked across employee communications, marketing and change-management initiatives.
05
Marketing
Developed social and interview-based content.
068+ Years
Video + creative
Video, content and creative work across artists, businesses and organizations.
05Evanston roots
Born + raised
in Evanston.
George’s connection to Evanston is personal. It is where he grew up, went to school, started creating and developed the ideas that eventually became his work in media, entrepreneurship and culture.
This city raised me.
Now I want to help shape what comes next.
George's work has been covered by music, culture and independent media outlets.
Coverage shown here reflects prior editorial coverage of George Pareti and his work. Inclusion does not imply endorsement of this campaign by any publication or journalist.
This space will feature Evanston and Chicago-area musicians, filmmakers, photographers, designers and entrepreneurs. Profiles are added from the campaign admin.
Featured creatives do not necessarily constitute political endorsements unless explicitly stated.